In the midst of the most transformative period that fashion has ever seen, we want to explore how Finland and Sweden can deepen their impact on the textile industry's green transition — together. The purpose of the conference is to create a new platform where innovation companies, creative talent, and investors can meet and create new alliances.
Coming of the success of the inaugural conference in 2022, Transformation Conference is back in 2023, with the purpose of strengthening the connection between Finland and Sweden, between creativity and innovation, between companies and investors. Transformation Conference is a twin-event taking place both in Helsinki and in Stockholm during the summer of 2023.
The event aims to foster conversations and enable networking with innovation companies, creative talent, and investors. At the event, we will gather some of the best minds within respective fields, in order to spur dialogue and cross-industry conversations. We will gather speakers from both Finland, Sweden, and globally, to create a pan-Nordic and international approach. The event will be attended by a delegation of international journalists.
Themes of the conference are:
- How values are changing the fashion ecosystem
- Materials and technology — the new Nordic innovations
- How to market and communicate fashion tech
- How brands can use technology to help with sustainability
- How to use creativity to address our challenges
- What are investors looking for?
When
25th of May, at 09.00–12.30
Location
National Museum of Helsinki, Mannerheimintie 34, Helsinki
Register for the seminar latest by Monday 22 May. Register here.
Agenda
09.00–09.30 Registration
09.30–09.40 Opening words: Welcome to the transformation conference by Konrad Olsson, Editor-in-Chief & Founder, Scandinavian MIND
09.40–10.00 Keynote: A look at the EU textile strategy - latest updates and what it means to the brands by Mauro Scalia, Director Sustainable Businesses at EURATEX - European Apparel and Textile Federation and Emilia Gädda, Chief Advisor at Finnish Textile & Fashion
10.00–10.30 Panel discussion: The green transformation in the fashion industry - how is it done: Panelists: Marika Ollaranta, Head of Decarbonizing Industries, Business Finland, Mauro Scalia, Director Sustainable Businesses at EURATEX - European Apparel and Textile Federation, a Swedish fashion brand
10.30–10.45 Case study: Case Marimekko & Spinnova collaboration by Suvi-Elina Enqvist, Head of Innovation works, Marimekko, Shahriare Mahmood, Chief Sustainability Officer, Spinnova
10.45–11.15 Coffee & networking
11.15–11.30 Rester at Rydboholm Sweden – building actively value chain for textile recycling for Scandinavian companies by Outi Luukko, CEO, Rester
11.30–12.00 Panel discussion: How to scale – the need for cross-industry, cross-country collaboration by Erik Karlsson, H&M Co:Lab, Nora Eslander, Renewcell, Sara Wimmercranz, Backing Minds
12.00–12.30 Panel discussion: How to use creativity to address our challenges by Alice Bouleau, Principal & Head of Creative Pole, Sterling International, Acne studios, Juha Vehmaanperä, Young Design of the Year 2022 Finland
12.30 Closing words
Please note that the conference agenda may be subject to change without prior notice. The conference is free of charge but the registration is binding and we will charge a now-show fee of 50€.
Site visit 26th May
On Friday, we will organize a site visit to a textile recycling plant in Paimio. Lounais-Suomen Jätehuolto receives all household end-of-life post-consumer textiles collected in Finland and processes them into raw material for industry. The separate collection for all post-consumer textile waste is already a requirement in Finland. Rester enables the recovery of business textiles (uniforms, linens etc.) into new fiber and high-quality raw material. Together these companies can recycle all textile waste generated in Finland.
They are both looking for new partner companies to use recycled textile fibers in their own applications, which is the only way to make circularity truly happen. Forerunners will have a competitive advantage in developing the sustainable products market, as the demand for using recycled raw materials is becoming mandatory and regulated by the EU.
Premilinary agenda for the site visit
08.00–10.00 Bus transportation from Helsinki to Paimio
10.00–11.30 Site visit at Rester & Lounais-Suomen Jätehuolto
11.30–11.45 Bus transportation from the site to Ravintola Toivo
11.45–12.30 Lunch at Ravintola Toivo in Paimio
12.30–14.30 Bus transportation from Paimio to Helsinki airport / Helsinki city center
Kindly note that participation is limited to a first come first serve basis. The site visit is targeted for international fashion brands and media. The site visit, transportation and lunch are free of charge.
For more information:
Sinianna Kuosmanen
sinianna.kuosmanen (at) businessfinland.fi
Miia Koski, Juni Communications
miia (at) juni.fi
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