Entering the US market can seem overwhelming, especially in the apparel industry. The market in Finland is limited and the companies looking for growth must look outside the country's borders for new customers. The United States is a large market and presents an interesting opportunity for Finnish companies looking for growth. Despite all the bad economic headlines, consumer spending remains strong in the US.
Business Finland is publishing a study on the US Fashion Market for Finnish companies. How Finnish companies should prepare to enter the market, how to budget and what resources are needed, what kind of services to buy, and how to build the brand story and community? For this market research, some key figures in the fashion sector operating in the US were interviewed. The study will give you useful insight into the US fashion market.
16.00 Presentation of the US fashion market study
16.30 Questions and conversation
17.00 End of event
Participation is free of charge but requires a pre-registration.